Brand guidelines - Version 1.0, 2025

Visual identity

Logo

Our logo is a key part of our brand identity. This page details our logo suite and usage guidelines to ensure clarity and consistency.

Download full logo suite

Primary logo

We have two variations of our primary logo: inline and stacked. Both serve as key representations of our brand. The choice between the two should be based on which option works best within the overall design.

Four versions of each logo have been created for use on different materials and backgrounds:

  1. DRA Blue
    The DRA Blue logo is the preferred option and should be used wherever possible.
  2. DRA Navy
    The DRA Navy logo should be considered as a secondary option when it better suits the designs.
  3. Reverse / DRA White
    The DRA White logo should be used when a coloured version does not provide sufficient contrast or clarity, such as on darker backgrounds or over images.
  4. Mono
    The mono logo should be used in instances where colour reproduction is unavailable or unsuitable. It is intended for use in scenarios where neither the full colour nor the white logo is appropriate.

Wordmark

The independent wordmark can be used when the full logo is unsuitable, such as in scenarios where space is limited but clear brand name representation is still required.

Brandmark

Our brandmark is a distinctive symbol that represents Disaster Relief Australia. It’s designed for use in contexts where the full logo may not be necessary or appropriate. Ideal for small formats such as favicons and social media icons, it can also be used as a secondary branding element in documents, presentations, and other materials where subtle brand reinforcement is needed.

Logo usage

Minimum size

To ensure logos always appear clear and legible, absolute minimum sizes have been set. Logos should never appear smaller than detailed here.

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Exclusion zone

To maintain the integrity and legibility of our logos, a clear exclusion zone must be observed. This area, defined by the X height of the brandmark, should remain free from any text, graphics, and other visual elements.

  1. Exclusion zone
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Things to avoid

Our logo must only be used as outlined in this guide. Avoid the following:

  1. DON’T stretch the logo.
  2. DON’T colour the logo in any way that is not outlined in this document.
  3. DON’T edit or attempt to recreate any part of the logo.
  4. DON’T place the logo on any background that hinders the visibility or legibility.
  5. DON’T add drop shadows or any other effects to the logo.
  6. DON’T rotate the logo.
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If you have any questions regarding the brand guide, please contact:

Emma Coakes​​​​
Chief Marketing & Communications Officer
E: Emma.Coakes@disasterreliefaus.org