Imagery

DRA photography

The DRA brand centres around making a real, tangible difference in people’s lives and communities. For this reason, photography plays an important role in our brand identity. DRA photography is divided in four categories.

01. People of purpose

Portrait-style photography that focuses on the personal stories of our people and the people we serve. With this style, we strengthen the human connection between viewer and subject and highlight the personal impact of our work.

02. Hands-on

Documentary-style photography, capturing candid and authentic scenes of the ‘boots on the ground’ DRA experience. This style captures our staff and volunteers’ care in action and paints a clear picture of what it looks like to make a difference with DRA.

03. Community spirit

Imagery that captures moments of connection and genuine interactions between individuals. This style highlights the sense 
of togetherness fostered through our work, showing the strength 
and support that comes from people being there for each other.

04. On the map

Photography that focuses on the landscapes and environments DRA operates in. This style grounds our work in real locations, highlighting the geographical contexts and specific communities. It also captures the scale of the challenges we face and the impact we have in these locations.

When planning for a photo shoot or choosing stock photography, stay close to these guidelines:

• Seek out moments that highlight emotion, or action. Focus on storytelling and keep it real.
• Aim for images that reflect real-life scenarios. Steer clear of rigid, posed shots, and instead capture candid, natural moments that feel genuine and unplanned.
• Look for the light. Make sure the subject has enough light. The goal is to balance the light’s intensity between your subject and background. Use natural and candid light.
• Photography in focus. Ensure the subject you are shooting is in focus. When the subject is moving shoot a higher shutter speed
• Variety. Capture a wide range of actions (close-up, mid-range and wide) in both portrait and landscape.
• The right background. The background should be as simple and clutter-free as possible so that it doesn’t take the viewer’s attention away from the photo’s main subject.
• Ensure the subject is wearing appropriate safety gear in settings where this applies.