Brand guidelines - Version 1.0, 2025

Visual identity

Colour

Brand colours

Our colour palette consists of six colours: Blue, Sky, Sand, Navy, Natural, and White. As a general rule, White and Blue should be used more prominently than the other brand colours, while Sky and Sand are best reserved for accents.

Always use the specified values for each colour, ensuring they are applied in their pure form without any alterations. Tints of all colours are available for use when the primary colour palette does not offer enough variety such as for charts, graphs, illustrations etc.

Download Colour Palette

DRA Blue

PMS 2172C

C86 M42 Y0 K0
R44 G97 B174
HEX 2C61AE

DRA White

C0 M0 Y0 K0
R255 G255 B255
HEX FFFFFF

DRA Yellow

C0 M10 Y80 K0
R243 G208 B62
HEX F3D03E

DRA Sky

C75 M0 Y5 K0
R15 G185 B242
HEX 0FB9F2

DRA Navy

C95 M72 Y15 K62
R0 G35 B75
HEX 00234B

DRA Natural

C3 M4 Y5 K0
R244 G240 B235
HEX F4F0EB

Colour combinations

The DRA colour palette provides a versatile range of combinations. As our dominant brand colours, DRA Blue and DRA White pair well with most colours in the palette. Always ensure that colour pairings provide sufficient contrast.

Colour combinations

If you have any questions regarding the brand guide, please contact:

Emma Coakes​​​​
Chief Marketing & Communications Officer
E: Emma.Coakes@disasterreliefaus.org