Co-branding

The brand partnership lockup symbolises the collaboration between Disaster Relief Australia and a partner organisation. Use this lockup in co-branded communications, joint marketing materials, and collaborative projects to clearly represent the partnership. We have two partnership lockup frameworks to accommodate both inline and stacked logos.

For visual balance, the height of the dividing bar should always match the height of the DRA logo. To ensure both logos remain proportional, the partner organisation’s logo should not exceed the maximum height outlined in this guide.

The organisation leading the communication, material, or initiative should place their logo on the left. If both parties are equally involved, Disaster Relief Australia’s logo should be placed on the left by default.

All co-branded materials must be approved by both parties before release.

On DRA-branded materials that need to acknowledge a specific partner organisation, a partnership statement may be included. These statements serve to recognise the partner organisation and provide context to the relationship.

Partnership statements can be tailored to the specific communication and context. Examples include:

• Foundation partner <NAB Foundation logo>
• Powered by <Mitsubishi logo>

• Supplied by <Bunnings Warehouse logo>

• Protected by <CrowdStrike logo>

As a general rule, the partnership statement should be no more than two words. The size, placement, and alignment of the statement and partner logo should be determined by the overall design.