Brand guidelines - Version 1.0, 2025

Visual identity

Patches

This page outlines the guidelines for designing DRA service patches and the specification of deployment patches.

Inclusion elements

When designing service patches ensure the following elements are included and considered within the design.

Operation information

Service patches are important to commemorate our operations. The following information should be considered on each design:

  • Operation name in the format of: OP [name] e.g. OP Rankin
  • Operation location in the format of: Town State Abbreviation e.g. Rochester VIC
  • Operation date in the format of: DD (if applicable) Month Abbreviation to DD (if applicable) Month Abbreviation e.g. Feb to Mar 2024
DRA logo

In any patch design:

  • Use the DRA centre align logo.
  • The logo should not be altered in any way.

Please review the DRA logo application page for specific instruction on applying the logo.

Colours

It is recommended:

  • The DRA logo should appear in one of the brand colours i.e. DRA Blue, DRA Navy or DRA White for all service patch designs.
  • Always ensure there is sufficient contrast when pairing colours.
  • When preparing your artwork, please ensure that the appropriate brand colour breakdown codes are utilised and that the file is set to CMYK for optimal production results.

Review the DRA Colour page for more information.

Typography

Use Arial font for the organisational name and operational details.

Please review the DRA Typography page for specific information about typography usage.

Operation information

Service patches are important to commemorate our operations. The following information should be considered on each design:

  • Operation name in the format of: OP [name] e.g. OP Rankin
  • Operation location in the format of: Town State Abbreviation e.g. Rochester VIC
  • Operation date in the format of: DD (if applicable) Month Abbreviation to DD (if applicable) Month Abbreviation e.g. Feb to Mar 2024
DRA logo

In any patch design:

  • Use the DRA centre align logo.
  • The logo should not be altered in any way.

Please review the DRA logo application page for specific instruction on applying the logo.

Colours

It is recommended:

  • The DRA logo should appear in one of the brand colours i.e. DRA Blue, DRA Navy or DRA White for all service patch designs.
  • Always ensure there is sufficient contrast when pairing colours.
  • When preparing your artwork, please ensure that the appropriate brand colour breakdown codes are utilised and that the file is set to CMYK for optimal production results.

Review the DRA Colour page for more information.

Typography

Use Arial font for the organisational name and operational details.

Please review the DRA Typography page for specific information about typography usage.

IMT Patches

Please note these patch designs align to the AIIMS design for patches to ensure understanding and clarity of roles and responsibilities.

Standard colours

Red

R119 G20 B37
HEX 771425

Black

R0 G0 B0
HEX 000000

Green

R23 G119 B59
HEX 17773B

Light Brown

R116 G106 B96
HEX 746A60

DRA Navy

R0 G35 B75
HEX 00234B

Light Blue

R55 G109 B156
HEX 376D9C

Yellow

R235 G230 B84
HEX EBE654

Dark Blue

R20 G55 B126
HEX 14377E

White

R255 G255 B255
HEX FFFFFF

Red

R119 G20 B37
HEX 771425

Black

R0 G0 B0
HEX 000000

Green

R23 G119 B59
HEX 17773B

Light Brown

R116 G106 B96
HEX 746A60

DRA Navy

R0 G35 B75
HEX 00234B

Light Blue

R55 G109 B156
HEX 376D9C

Yellow

R235 G230 B84
HEX EBE654

Dark Blue

R20 G55 B126
HEX 14377E

White

R255 G255 B255
HEX FFFFFF

Standard design

Theatre Commander

8cm Wide by 5cm High Patch
White Background
RED Border and RED Lettering TC centered and relative to size of patch

Mission Commander

8cm Wide by 5cm High Patch
White Background
Black Border and Black Lettering MC centered and relative to size of patch

Medic

8cm Wide by 5cm High Patch
White Background
Green Border and Green Cross centered and relative to size of patch

Operations Officer

8cm Wide by 5cm High Patch
Red Background
White Border and White Lettering OPS centered and relative to size of patch

Logistics

8cm Wide by 5cm High Patch
Light Blue Background
White Border and White Lettering LOG centered and relative to size of patch

Safety Officer

8cm Wide by 5cm High Patch
Bright Yellow Background
Red Border and Red Lettering SO centered and relative to size of patch

Public Relations Officer

8cm Wide by 5cm High Patch
Light Brown Background
White Border and White Lettering PRO centered and relative to size of patch

Planning Officer

8cm Wide by 5cm High Patch
Bright Yellow Background
Dark Blue Border and Dark Blue Lettering PLN centered and relative to size of patch

Wellbeing Officer

8cm Wide by 5cm High Patch
Royal Purple Background
White Border
White Lettering WB centered and relative to size of patch

Theatre Commander

8cm Wide by 5cm High Patch
White Background
RED Border and RED Lettering TC centered and relative to size of patch

Mission Commander

8cm Wide by 5cm High Patch
White Background
Black Border and Black Lettering MC centered and relative to size of patch

Medic

8cm Wide by 5cm High Patch
White Background
Green Border and Green Cross centered and relative to size of patch

Operations Officer

8cm Wide by 5cm High Patch
Red Background
White Border and White Lettering OPS centered and relative to size of patch

Logistics

8cm Wide by 5cm High Patch
Light Blue Background
White Border and White Lettering LOG centered and relative to size of patch

Safety Officer

8cm Wide by 5cm High Patch
Bright Yellow Background
Red Border and Red Lettering SO centered and relative to size of patch

Public Relations Officer

8cm Wide by 5cm High Patch
Light Brown Background
White Border and White Lettering PRO centered and relative to size of patch

Planning Officer

8cm Wide by 5cm High Patch
Bright Yellow Background
Dark Blue Border and Dark Blue Lettering PLN centered and relative to size of patch

Wellbeing Officer

8cm Wide by 5cm High Patch
Royal Purple Background
White Border
White Lettering WB centered and relative to size of patch

If you have any questions regarding the brand guide, please contact:

Emma Coakes​​​​
Chief Marketing & Communications Officer
E: Emma.Coakes@disasterreliefaus.org