Brand guidelines - Version 1.0, 2025

Resources

Messaging guide

Audience-specific messaging

These sample messages are intended to be used as a copy bank and source of inspiration. Grab bits and pieces as needed for different purposes, or use them to write content that fits your specific communication goal.

Key message
This is the key idea we want to get across to the target audience in all communications. Everything we communicate to the audience should support this message.

Supporting messages
These messages have been written to support the key message and reflect the top drivers of engagement.

Volunteers

Who they are

Likely prospects are…

  • Aged 30-49
  • All genders (no dominant gender skew)
  • Educated, qualified, and employed
  • Those with families
  • Residing in urban and rural areas across Australia
What motivates them to engage

The desire to…

  • Help the less fortunate
  • Feel useful to others
  • Contribute to society
  • Be part of a community
  • Leverage their existing skills to do good
What we’d like them to do
  • Volunteer with DRA
  • Advocate for DRA in their personal and professional circles
Who they are

Likely prospects are…

  • Aged 30-49
  • All genders (no dominant gender skew)
  • Educated, qualified, and employed
  • Those with families
  • Residing in urban and rural areas across Australia
What motivates them to engage

The desire to…

  • Help the less fortunate
  • Feel useful to others
  • Contribute to society
  • Be part of a community
  • Leverage their existing skills to do good
What we’d like them to do
  • Volunteer with DRA
  • Advocate for DRA in their personal and professional circles
Key message
Supporting messages

With Disaster Relief Australia, you’ll make a real difference in disaster-affected communities—bringing help and hope to those who need it most.

Make a difference
As a volunteer, your compassion and contribution makes a lasting impact, helping devastated communities rebuild and move forward.

Community spirit
Volunteering with Disaster Relief Australia means being part of something bigger. You’ll experience a real sense of camaraderie, working alongside like-minded people to support communities in their time of need.

Personal fulfilment
Helping communities recover from disaster is a deeply rewarding experience. As a DRA volunteer, your efforts help people take the next steps in rebuilding their lives.

Diverse opportunities
We offer diverse volunteer roles to suit your skills and interests. Whether you’re on the ground, behind the scenes, or contributing your expertise, you’ll be making a meaningful impact to communities recovering from disaster.

Community leaders and partners

Who they are
  • Corporate partners
  • Incorporated associations
  • Policy makers
  • Foundations
  • Governments
What motivates them to engage

An organisation that has…

  • Professionalism and reputational strength
  • A meaningful and critically important purpose
  • Proven positive impact
  • The ability to unite communities behind a shared cause
What we’d like them to do
  • Choose DRA as their partner of choice
  • Fund/invest in DRA
  • Donate to DRA (financial or in-kind)
  • Champion DRA in their circles/communities
  • Invite DRA to the table for critical disaster-related discussions and decisions
Who they are
  • Corporate partners
  • Incorporated associations
  • Policy makers
  • Foundations
  • Governments
What motivates them to engage

An organisation that has…

  • Professionalism and reputational strength
  • A meaningful and critically important purpose
  • Proven positive impact
  • The ability to unite communities behind a shared cause
What we’d like them to do
  • Choose DRA as their partner of choice
  • Fund/invest in DRA
  • Donate to DRA (financial or in-kind)
  • Champion DRA in their circles/communities
  • Invite DRA to the table for critical disaster-related discussions and decisions
Key message
Supporting messages

By supporting Disaster Relief Australia, you play a crucial role in helping communities recover after disaster strikes. Together with your support, we make an even greater impact—helping communities get back on their feet sooner.

Make a difference
Partnering with us creates real, positive change in communities recovering from disaster.

Diverse ways to support
Whether it’s helping to fund our recovery operations, joining our corporate volunteer program, donating goods or services, or spreading the word about us to your network—there are plenty of ways you can make a difference with us.

Committed to the cause
We are built to serve communities in need. We make a commitment to support them in their recovery and deliver meaningful positive change.

Unite your people
In working together to rebuild communities, you strengthen your own. Corporate volunteering brings your team closer as they work together to deliver life-changing support to people affected by disaster.

If you have any questions regarding the brand guide, please contact:

Emma Coakes​​​​
Chief Marketing & Communications Officer
E: Emma.Coakes@disasterreliefaus.org